Relationship Riches: How I Develop Winning Partnerships That Turn Into Multi Six Figure Paydays

Turning Conversations Into Multi Six Figure Campaigns in 14 Days or Less Without Begging, Being Pushy, or Kissing Anyone's Ass...

If I had to say there was something I've got decent at over the past few years it's summed up in one word...

And it's subtle but extremely powerful.

Some might say, I've got good at running Rainmakers!

Or setting up deals with wheels that lead to six figure paydays.

But no.

Those are skills I've dialed in and still enjoy learning more about.

But beneath all of that stuff?

I'd sum it up in one word.

And it isn't the sexiest word in the world either.

It's simply...

Partnerships.

Example...

I've fell in love with my lady about 16 months ago as of this writing...

We're in partnership.

Based on mutual respect, our love of God, and a mutual aim in life.

She's responsible for her emotions.

I'm responsible for mine.

If she needs me to listen to her, she asks.

And I bend an ear.

Vice, versa.

She's got my back...

...and I've got hers.

Here's what I feel contributed to this wonderful relationship.

When I met her, she didn't NEED me.

And I didn't NEED her.

She was already very happy with her life without me.

And I was pretty darn happy with mine without her.

She doesn't complete me.

And she doesn't complicate me.

She compliments me.

And she'd tell you the same is true for her.

We're not dependent on one another.

We just enjoy making each others lives easier.

And that comes from our stance in life before we ever met one another.

The same thing is true when it comes to creating multi-six figure partnerships.

The minute it I make a partners life harder and more complex?

I don’t expect them to want to stick around too long.

On the same hand?

I'm not looking for businesses who are barely getting by...

Struggling...

And need me to save them.

That's as bad an idea as finding a needy intimate relationship that can't survive without me.

I don't need partners to "practice" on so I can hone my skill...

No more than I needed to get into a bunch of shallow needy relationships to test boundaries.

Recently I had a coffee date with someone who has a 600k email list and spends roughly $300k to $400k a month on paid ads.

They have a $20MM a year legit business.

And a $10k digital certification offer with thousands of happy clients.

Here's where the rubber meets the road for us Ronin.

They don't NEED me (I LOVE that too)...

And I don't need them (I love that even more).

However, after our call they saw how I could make their life EASIER.

You see, I start out a partnership with three things in mind...

#1: Are they already doing pretty good WITHOUT me?

#2: What problem are they experiencing that they haven't been able to solve?

#3: How can I be of best and highest use to solving that problem?

Notice there's no where in there where I'm trying to figure out how much money I can make...

Or how can I get the deal cinched up so I can get some "experience"...

In this case their problem was they spend multiple six figures every month on generating leads.

And at least 80% of those leads don't get to a sales call.

That's a lot of leads by the way that represents a significant amount of money spent per month.

And like fruit, those leads are just sitting there on the ground rotting.

So I ask...

Me: "How long has that been going on?..."

Him: "For quite a while months now..."

Me: "How much are you spending per call?..."

(It was a lot...)

Me: "Would it be useful to ya if we ran a little test where I scooped up some those leads for ya and converted them into sales?...

Without you lifting a finger...

...and without paying me a dime until after the money hits your account?"

::His eyes lit up like an 8 year old on Christmas morning::

Him: "That would be wonderful if you could do it..."

Once we wrapped up that convo I drove home how much more I might be of use TO HIM to continue to drive the cost of his calls down...

Me: "Are most of your leads overseas?..."

Him: "No, 80% of them are in the U.S...."

Me: "Well, if our test works out, what if I ran a direct mail campaign to more of those leads and fully funded the entire thing. And again, you don't pay me a dime until after the money is in your account?..."

Him: ::throws his hands in the air and look up like a miracle just landed on his head::

Needless to say the deal isn't 100% done.

But it never would have gotten to where it is if my focus was just on getting a deal and making money…

I would have complicated his life if I had.

From my experience?

A fruitful partnership doesn’t come from knowing what to say, it comes from knowing how to listen …

What matters most in creating profitable relationships is not focusing on where the conversation is going…

…but being aware of where my focus is coming from. 

You see there was my focus (a new deal & partnership)...

There was HIS focus (bringing on more clients and driving down his sales appointment costs)...

And then the most useful focus (selling his unconverted leads with no risk to him)..

So by focusing on what was important to him?

I found out everything I needed to know so I could decide if I wanted to invest my time, energy, and resources into a test.

And I have a partnership who's willing to let me do my thing...

Because there's "Nothing but upside for him"...(his words not mine).

At the end of the day a motto I live by when starting out a partnership is to see if they're ALREADY doing pretty good WITHOUT me...

...because I'm already doing pretty good without them.

But maybe together we can do something SPECIAL together.

I also used something in this conversation that I use in campaigns…

A little tool that if I had to start all over again?

Is all I would focus on to get all the profitable partnerships I needed.

And make it rain all the sales my partners and I could handle.

Next Wednesday, August 28th at 11:00 AM Pacific on the August Ask Me Anything Zoom I’ll be diving deep into this tool.

And sharing how I use it to make it rain partnerships and sales.

If you’re not a paid subscriber to The Meaningful Man now would be a good time so you can unlock the registration below.