⚔️ SERVE NO MASTER: How I Escaped The Deadlines, Demands, and Service Delivery of Client Work Forever
With only FREE tools and commitment to my freedom...
The "Hot Gates" Strategy…
Remember that movie "300."
You've seen it, right?
Jacked, half-naked dudes.
Impossible odds.
There's this killer scene.
300 Spartan warriors
The "Hot Gates."
A narrow passage.
They FORCE the Persian army to funnel through them.
Like a raging river being forced through a paper straw.
No facing a million soldiers at once.
That's suicide.
So they make Persians come at them a few at a time.
Then it HIT ME one day…
This is EXACTLY what happens to peeps trading time for money with client work.
They’ve got all these DEMANDS on them…
…but like that little paper straw?
Theres’ only so much that can get through.
Btw?
The Persians put up a valiant fight.
But at the end of the day?
They all got slaughtered.
Just like a paper straw that can’t handle the raging waters.
You see…
Everyone has near unlimited time and energy.
Kinda but not really, right?
The bad news?
Four major constraints CRUSH them:
Clients, their demands, their deadlines, and the service delivery required to fulfill them.
Throw all that in a calendar?
And each month looks looks like a Christmas Cake exploded on your computer screen.
These four things STRANGLE good intentioned peeps.
And clog up their energy worse than arteries on a consistently bad diet of high fat cheese, pasta and pastries.
Like those Hot Gates.
They cap our potential.
DRAIN our resources.
And TRAP us.
So I asked myself back in 2015…
…with the help of a guy that saved my business life.
Literally…
“What if I ELIMINATED ALL FOUR constraints?
No clients?
No deadlines?
No demands?
No service delivery?”
That's when everything EXPLODED for me.
I could partner with people who LOVE clients.
CRAVE customers.
And CRUSH on service delivery.
These folks already run established businesses.
Have working offers.
Seven, eight, nine figures.
They sell okay.
But their constraint?
TIME and ENERGY to run or oversee marketing and sales….
Like writing the copy.
Scheduling the sales calls.
DOING the sales calls.
Or micromanaging sales teams.
You get the picture.
Experts, coaches, content creators, and influencers…
They wanna focus on creating.
And serving their peeps.
That's where I jump in.
This is where magic happens.
I've blazed a trail around the Hot Gates.
Leveraged my skills with other peoples audiences.
And I’ve escaped the grind.
The kind that BURNS OUT online marketers, freelance copywriters, and agency owners like a candle burning at light speed on both ends.
It’s not about working harder.
It’s about working smarter.
That's the partnership model.
Partnering vs. Client Relationships
Let me be crystal clear.
There’s a MASSIVE difference between client and partner relationships.
With a client, you're subordinate.
The service provider.
They're the boss.
They dictate everything.
Don't deliver precisely what they want?
When they want?
How they want?
Don’t march to the beat of their drum?
They fire you.
Or worse, in some cases, they just don’t pay you.
Seen it too many times in Facebook groups for freelancers.
That ain't freedom.
Just employment with extra steps.
And hazards with no hazard pay.
With a partner, everything transforms.
Equal footing.
Both bring value.
Both have skin in the game.
No bosses anyone.
This distinction MAKES OR BREAKS the kind of freedom you experience.
Financially AND emotionally.
When I partner, I'm clear from day one.
I’m not their employee.
Not their contractor.
And I’m not looking a boss.
I'm their PARTNER.
Matter of fact, for the first date?
We’re on a “test” basis.
They act like my boss?
I let them go.
Being the chooser is a lot more FUN than being the chosen.
Most service providers live TERRIFIED.
Bending backwards.
Ridiculous hours.
Unreasonable demands.
Their stance?
Fear of losing income and opportunities.
As a partner, that fear VANISHES.
You know your value.
Your worth.
Other partners would LOVE to have you in their corner…
This shift changes EVERYTHING.
How you show up.
How they treat you.
The entire dynamic.
The beautiful part?
True partners INVEST more.
COMMIT more.
FOCUS more on win-wins.
I NEVER call them "clients."
They're partners.
We're in this together.
And equal footing equals freedom to relax and have fun.
Selecting the Right Partners
Not everyone makes a good partner. Most businesses DON'T fit the my partnership model.
That's okay! I’m not forcing fits.
Finding matches that EXPLODE with benefits is more my jam.
My partner criteria?
#1: Established Businesses
I’m looking for peeps usually in biz for five years or more.
Already winning.
Seven, eight, nine figures.
I’m not into saving strugglers.
Working with people who are already winning is more fun.
Why would they work with me?
Because they don’t have the time or energy to get to all the opportunities around them.
#2: Substantial Digital Assets.
A minimum 80,000 to 100,000 email subscribers.
Or a buyer's list. 15,000 to 20,000 people. Buyer's list CRUSHES regular subscribers. They've already paid.
Partners with big assets make partnerships WORTHWHILE.
If I’m doing a 50/50 split or 60/40 split?
We need enough revenue potential.
That way it makes sense for everyone.
#3: Working offers only.
Already selling. No creating from scratch. Take what works. Make it BETTER.
Reduces risk DRAMATICALLY. Offer converts. People want it. Just improve marketing and sales.
#4: Access & Control:
I need access & control of the assets I’m working with.
Not negotiable.
If I’m responsible for where we’re going?
Aka results?
I need to be able to steer the ship.
That means I need email access.
I control messaging.
Format emails my way.
Direct leads to chat conversations I control.
That sorta stuff.
Some partners balk. That's fine. Not the right fit.
Those who get it HAPPILY hand over control.
#5: Partners Who Value Get It
Think 40-50% of the spoils is too high?
They don't get the transformation coming.
I take their $2,600 course or program.
Sell it for $5,000.
Eliminate sales calls.
And I close $198,000 in sales in 10 days.
Even $529,000 in 18 days.
With nothing but a Google doc…
…and a handful of sixth grade simple emails.
Without my partners lifting a finger.
That split becomes a BARGAIN.
I'm selective.
This will improve my chances of successful campaigns.
I’m not all things to all people.
I’m only looking where I create MASSIVE value.
Selectivity is the luxury I get to live with.
No desperate service provider here.
Break free from traditional models.
Be choosy.
Scan for right opportunities.
And march to the beat of your own drum.
Wanna know where I learned all of this?
Get a FREE 7 Day Trial to Ronin - AND SERVE NO MASTER
In your corner,
~ Tony
♥️ 🙌
So many mindset nuggets in here. But this one can save you so many headaches!
"I’m not into saving strugglers."