🚀 The $1.2MM Partnership Campaign That Shouldn’t Have Worked… But Did (And Why He Did It Anyway)

The Dark Side of Partnerships Revealed (and What I Took Away From it)

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Picture this...

My buddy Marcus is on a train heading into Tokyo.

Birthday celebration with friends waiting.

His business partner?

At his kid's soccer game.

Then the text comes in.

The CEO just launched the campaign WITHOUT them.

On a Saturday.

This is the worst thing that could have happened…

But ya know what happened next?

Marcus starts tapping $36,000 sales on his phone while standing in some random Tokyo train station.

People going absolutely nuts in the chat:

"I'm in, I love this!"

"Count me in, I want my spot!"

"This is amazing!"

But here's the thing nobody talks about...

This deal had more red flags than a used car lot.

The Pretty Girl Problem

The CEO was late to calls.

Disrespectful.

Told them straight up their stuff wouldn't work.

Their copywriter was rewriting everything Marcus created.

Getting micromanaged by people who had ZERO clue.

Every alarm bell screaming "RUN."

But they stayed anyway.

Because she was hot.

A metaphor I used to live by.

Both in my personal life…

And in my business.

It's like dating that gorgeous person who treats you like garbage...

But you stick around because, well, look at them.

You see what I mean?

Here's What's Really Happening

Everyone's either chasing pretty clients…

Or the pretty deals.

The big names.

The million-person email lists.

You see some guru with massive following and think...

"If I could just get in front of THEIR audience..."

Sound familiar?

That assumption is keeping peeps trapped.

It ain't about list size.

It ain't about name recognition.

It's about something you can't see in a spreadsheet...

Something invisible.

When Pretty Turns Profitable

Marcus and his partner turned that nightmare into $1.2 million in 69 days.

32 people at $36,000 each.

Plus $3 million in pipeline for next cohort.

All while dealing with a CEO sabotaging them every step.

Think about that...

What if the goldmine isn't the biggest audience?

What if it's the RIGHT audience?

What if there's a way to spot these hidden oil wells everyone else walks past?

The Thing Nobody Can Measure

Marcus calls it "The invisible thing nobody can see..."

The one factor that makes or breaks EVERY campaign.

No spreadsheet tracks it.

No metric measures it.

Which is exactly why it's the biggest underused asset in any partnership deal.

Once you discover it?

EVERYTHING can go wrong in a partnership test campaign…

…and sales are STILL generated hand over fist.

If you’re not already a paid subscriber to The Meaningful Man?

Now is the time.

Cause we’re gonna share what that is…

I’m even giving you a 7-Day Free Trial.

Get access to this hour long $1.2MM partnership case study interview with Marcus and I…

You won’t find this kind of insight anywhere else.

It may even be considered “The Dark Side” of partnership deals.

Where we share the good, the great, and the ugly…

But because I don’t have to answer to anyone?

These lessons are worth every minute.

So we don’t repeat them.