The Multiple Use Method: Please Read Before You Chase Deals (or Clients)...

How I turn ONE partner into multiple streams of ongoing revenue for years...

Long before written history marked time in North America, Indigenous tribes forged their existence around the mighty buffalo.

These massive creatures weren't merely prey…

…they were the cornerstone of tribal life, providing a complete survival system.

From the meat that filled their bellies to the hides that protected their bodies, from the bones that became their tools to the spirit that infused their sacred ceremonies…

The buffalo represented far more than just sustenance.

The tribes' relationship with these animals demonstrated one of history's most perfect examples of turning a single resource into a complete life-support system.

Tribes used every part of the buffalo when hunting.

Nothing was wasted.

And the same thing is true when it comes to doing Deals.

Creating multiple revenue streams from ONE relationship is a KEY use of resources.

Never waste time "Practicing" on another deal ever again.

In our monthly AMA’s I’ve shared why I’ve walked away from deals.

But it’s not unusual for me to hear new deal makers take on deal’s "for practice" (and got burned).

I can't tell you how many times folks I've heard new deal makers say they were going to run a deal for "practice"...

That's like me saying, "I'm gonna sleep with a bunch of low level peeps until I feel confident and THEN I'm gonna look for my DREAM relationship!.."

Or...

"They've got such GREAT potential! If I could just fix this one or two things about them, the relationship would be perfect..."

Of course I KNOW both options are terrible ideas...

But being SO focused on my "immediate" gratification when I was younger?

I would be focused on ALL the wrong things.

And from experience in my youth?

I can tell you these approaches hammered my self confidence and I felt WORSE about myself afterward.

The same thing tends to be true about "practice deals"...

The less ideal of a partner they are?

The more time, energy, and money I would SPEND and the more confidence it would COST me.

Not to mention the lucrative deals I COULD have had but didn’t.

I'm not looking to SPEND my valuable resources...

...I'm looking to INVEST them…in a long term partnership.

Trying to FIX a partners business goes against what we're looking for in partnerships.

I like to assume initially that my partners are already doing well without me.

Just like my girlfriend was already happy with her life before she met me!

But what causes new deal makers to want to “fix” businesses?

#1: Businesses not doing well are likely to say YES a lot faster to a deal where we’re taking ALL the risk.

#2: Focusing ONLY on how much money can be made and how quickly it can be made.

These two reasons alone skews the focus that's necessary to choose a successful test.

The difference between a "test" campaign...

...and "practicing" is when we know we're tackling a deal that's NOT ideal.

I've found confidence comes from results.

The more IDEAL the partner is? (aka the more established they are, the greater their mission, the better their reputation, and, the more loaded they are with unused assets...)

The EASIER it is to get a positive result EVEN if I happen to screw it up a little bit.

By NOT focusing on the money and focusing on the quality of the partner...

...it's FAR easier for the outcome to produce MONEY.

Crazy I know...

But that's been my experience after years of "practice partners" and hopping from deal to deal.

Instead...

Here's what's been SUPER useful for me lately to determine who I partner with long term.

Do they meet my Multiple Use Mojo requirements?

How DEEP can I go with that ONE partner?

Therefore requiring FEWER partners per year.

Here’s a few questions I ask myself…

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