The Subtle Art of Partnership That Led to $1.3MM in Sales

And how 90% of all partnerships start off on the wrong foot...

Years ago one of my biggest problems was that I had rules for how someone should love me.

And when they didn’t live up to them...

...I would feel betrayed...

...abandoned...

...and alone.

Not a ton of fun!

Something I began practicing when working with a close friend and business mentor was...

Seeing how people compliment my life rather than how they should complete it.

This philosophy required me to take far more responsibility for how I saw myself first…

Rather than how I expect them to see me and behave.

When it comes to intimate relationships?

It’s been my experience that it’s far more more fun to compliment and collaborate…

…rather than attempting to trap or contain the essence of the other person for my own emotional needs.

I’ve been on both sides of that fence...

...and both sides are exhausting because it requires SO MUCH mental and physical energy.

Today though...

I do my best to have far fewer, if any, expectations of the other person...

...and it’s liberating.

The fewer rules I expect others to live by the less energy on my part to keep up with whether the other person is living by them or not.

Do I still have expectations?

Sure I do.

I’m just far less invested in them these days.

On the same hand I do have healthy boundaries of what I will allow in my space.

“People can behave however they wish but if it intrudes on my peace and joy?

I can also choose to avoid the relationship or step away from it.”

And because of this I’m much more relaxed on a day to day basis.

Because spending loads of mental and physical energy on something I can’t control isn’t necessary anymore.

I can point my focus to what truly matters to me.

Creating a life of joy…

Plus I’m far more available to listen to the other party without leading the conversation based on my own expectations.

And I can clearly see and hear the other persons intentions…

The same thing is true when it comes to creating million dollar partnerships…

…and which businesses I choose to invest in.

With this same philosophy?

I’ve been far more able to see who I’d ENJOY partnering with.

And who I’d prefer to AVOID.

The reason?

My judgement isn’t clouded by the desire for money.

Just like at the start of many relationships there’s a huge focus on sex and intimacy BEFORE they get to know each other.

I’ve seen the same thing be true for many people seeking out business partnerships in my world.

Their focus is on how much money can they make.

Rather than if this person has the capacity to be a reasonable and responsible FUN partner with healthy world view.

Making money isn’t my focus in business partnership.

It’s a bi-product of a healthy partnership where it’s agreed that massive amounts of value can be produced together.

And that we’re both able to accomplish this together.

I don’t NEED partners.

Because I don’t NEED money.

I choose who I’d LIKE to partner with because they’re responsible in their biz and FUN to work with.

This is how I PRODUCE money out of thin air.

And that’s why I can share the kinds of results I do here on The Meaningful Man.

Now, I don’t always find out WHO someone is until after I’ve gone on a first date with them (aka ran a TEST campaign).

But if I discover they’re not who I want to partner with?

And that could be for multiple reasons…

Well, just like in dating, I’m not obligated to continue seeing someone after just one date!

Now, this doesn’t mean there’s something wrong with them.

No more than there’s nothing wrong with mustard or Jelly on their own.

They just don’t make a good sammich together!

At the end of the day?

My focus determines how much FUN my business is and how profitable it becomes.

And because I like to focus on what’s FUN before I focus on the FINANCES?

I’m never held hostage by partners because I think I’ll “lose out” on some making some money.

I’ll leave “making money” up to the FEDS.

And I’ll keep my focus on PRODUCING money with FUN partners where we’re both clear we’re responsible for our own happiness.

That way they don’t complicate my business.

And I don’t expect them to complete my business.

But instead, they simply compliment my biz.

That’s a recipe for a fruitful partnership.

In your corner,

~ Tony