đ˘ The Titanic Sinking of Freelance Opportunities (And Most Freelancers Are Rearranging Deck Chairs)
Here's what savvy Freelancers are doing to Stay High and Dry Instead...
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The Storm Is Coming
Iâve watched a lot of freelancers pivot lately...
Copywriters.
Online marketers.
Agency owners.
Good one too.
Theyâve been freelancing for years.
Used to charge $2k to $5k per project.
Now?
Theyâre bidding against A.I. for $500 gigs.
And losing.
Hereâs the thing nobodyâs talking about...
The freelance boom wasnât a revolution.
It was a life raft during COVID.
And that raft?
Itâs got a massive hole in it.
The Perfect Storm Nobody Saw Coming
Look, Iâm not here to sugarcoat this.
The dataâs brutal.
Freelancers in AI-exposed fields? Down 30% in contracts since 2023. Earnings dropped 21%.
And get this...
The higher-priced, more experienced freelancers got hit THE HARDEST.
Ya know why?
Because companies looked at their $10k copywriter and thought, âChatGPT can do 80% of that for forty bucks a month...â
Theyâre wrong, by the way.
But it doesnât matter.
The perception became the reality.
Three Horsemen of the Freelance Apocalypse
Hereâs whatâs converging right now to absolutely DEMOLISH the freelance market:
â ď¸ Horseman #1: The A.I. Steamroller
Iâm not talking about AI âhelpingâ freelancers.
Iâm talking about A.I. REPLACING them.
Not completely.
Not yet.
But enough to tank rates and dry up contracts.
The client who used to hire three writers?
Now they hire one writer and two A.I. subscriptions.
Do the math.
â ď¸ Horseman #2: Return-to-Office Mandates
Nearly three in ten companies are forcing everyone back five days a week by yearâs end.
That remote-first culture that made freelancing explode?
Itâs getting torchedđĽ
Companies want butts in seats.
Because since Covid?
Theyâve seen what NOT having butts in seats has done to their employee productivity, culture, and bottom line.
And when they want butts in seats, they stop thinking about âflexible contractor relationshipsâ and start thinking about âwhoâs here when I walk by their desk.â
â ď¸ Horseman #3: The Great Freelancer Glut
COVID created two million new freelancers almost overnight.
Everybody and their cousin became a âconsultant.â
Which means even the gigs that ARE available?
Youâre competing with 47 other desperate people whoâll undercut you by half just to eat this month.
Market saturation ainât pretty, folks.
Why the âBuild a Better Portfolioâ Advice is Killing Freelancers
Hereâs what drives me crazy...
All the freelance gurus are still peddling the same tired advice:
âNiche down!â
âBuild a better portfolio!â
âMaster your cold email!â
Dude.
Thatâs like telling someone their house is on fire and handing them a better broom.
The STRUCTURE is broken.
You canât âoptimizeâ your way out of a collapsing market.
You need a different game entirely.
The Model That Made Me A Small Fortune Last Year (With Zero Cold DMâs or Pitching)
Let me be crystal clear about something...
That number reflects what I did.
Itâs not a promise.
Itâs not a âyouâll make this tooâ claim.
But hereâs what IS true...
I stopped chasing clients three years ago.
I started baking new money pies with partners instead.
And it completely changed everything.
See, hereâs the thing about the traditional freelance model...
Youâre always fighting for scraps from someone elseâs pie.
The client has the pie.
You want a slice.
So does everyone else.
Even when you WIN that slice?
You gotta go fight for another one next month.
Itâs exhausting.
And with AI eating the bottom 40% of the market and return-to-office eating the middle 30%?
There arenât gonna enough scraps left to fight over.
The âBaking New Piesâ Framework
Instead of fighting over existing pies, what if you BAKED NEW ONES?
Hereâs how it works...
You find someone with flour (an audience, a book, a platform).
You bring brown sugar and apples (your skills, your copy, your ability to create offers).
And you say:
âHey, I noticed you got all this flour just sitting there.
And thereâs that apple tree nobodyâs picking from.
What if I borrowed your oven and I baked a whole NEW pie?
One that wouldnât exist without both of us.
Can I have half?â
This ainât about improving what theyâre already doing.
(Thatâs how you get stabbed in the eye, by the way.)
This is about creating something COMPLETELY NEW.
Something theyâre not currently monetizing.
Something thatâs pure found money for them.
Real Example:
Partner has a bestselling book on real estate investing.
Great.
Donât touch that.
But what if we created a specialized spin-off for real estate investors over 50?
New community.
New email segment.
New revenue stream.
They keep doing exactly what theyâre doing.
We split the NEW money 50/50.
Nobodyâs fighting over scraps.
We just baked a brand new pie.
Why This Works When Freelancing is Collapsing
Three reasons:
1. Youâre not competing with AI
AI can write copy. It canât BUILD RELATIONSHIPS and structure partnership deals.
It canât look at someoneâs business and spot the underutilized assets.
It canât do coffee dates and read a room.
You can.
2. Youâre not competing with other freelancers
When youâre baking new pies, thereâs no competition.
The opportunity literally didnât exist until you created it.
Youâre not bidding against 47 other people for the same gig.
Youâre the ONLY person who saw this particular pie and proposed baking it.
3. You build ASSETS, not just income
Freelancing is trading time for money.
Partnership deals create revenue-generating assets.
Iâve got deals that pay me every month that I set up years ago.
Iâm not âworkingâ on them anymore.
They just... pay.
Thatâs the difference between renting your time and owning equity in something real.
The October 22nd Live Walkthrough
Hereâs why Iâm writing this now...
The storm is upon usâŚ
And folks are MORE than welcome to ride this storm out in their canoe.
But weâve got a big olâ heavily built ARK over here.
Aka partnership deals.
Itâs the Equivalent to:
Sturdy timber.
Warm blankets.
Lots of food.
Even hot chocolate for those rough nights.
Partnership Deals is the ARK.
October through December is when companies finalize budgets, launch new initiatives, and make big moves.
If youâre gonna transition out of the freelance spiral frenzy and into partnership deals...
NOW might be a great time.
Which is why Iâm hosting a live workshop on October 22nd where weâre gonna eliminate all the noise and get people their FIRST partnership deal.
Not theory.
Not âmindset.â
Actual live partner outreach.
Real-time message crafting.
Breakdowns of what works (and what totally flopped).
The investor stance you MUST hold when approaching partners.
How to spot underutilized assets in someoneâs business.
And for folks starting from absolute zero? Weâre covering that too.
My goal is simple:
Get you your first partnership deal locked in asap.
Regardless of your âconfidence level.â
Donât have any?
Iâll show you how you can borrow mine.
Hereâs How This Works
This workshop is a bonus for everyone who bought the Deals Over Clients book and joined our bonus DOC Skool community.
If you havenât grabbed the book yet, nowâs the time.
Not just for the workshop (though thatâs worth the price alone).
But because the book walks through my ENTIRE framework for nabbing your first partnership deal:
How to identify the right partners (hint: itâs not who you think)
The âbaking new piesâ approach in detail
How to structure deals so you maintain control
Real examples of deals that paid me six and even multi six figures
The coffee date approach that eliminates sales resistance
Hereâs what to do to register for October 22nd:
Thereâs still time to be on the Oct 22nd workshop:
Buy the book on Amazon
Your bonuses including access to the DOC Skool Community are in the book
The resources link is just before the introduction page.
Opt-in
Access to everything will be emailed to you
Youâll get access to the private DOC Skool community where all the book buyers hang out.
Inside the community, pinned at the very top youâll find the Zoom registration link for the October 22nd workshop.
The Bottom Line
The freelance Titanic is sinking.
You can rearrange deck chairs...
Or you can get in a different boat entirely.
Partnership deals arenât just âanother wayâ to make money.
Theyâre the ONLY sustainable model when AI is commoditizing skills and companies are slashing contractor budgets.
This isnât about being negative.
This is about being REALISTIC.
The market changed.
Might be a good idea to change strategies along with it.
The question is whether folks are gonna change NOW while thereâs still time to get on the ark...
Or wait until the waterâs up to their neck.
Buying season starts now.
The workshopâs on October 22nd.
===> The bookâs Deals Over Clients is waiting for you
Letâs get you off the bench and into the game.
In your corner,
~ Tony
P.S. Iâm capping the workshop at a certain number because weâre doing LIVE outreach and message crafting. If it gets too big, it becomes useless.



Very helpful post, it makes you look at things through a new window. Restacked because more people need to see this.
I bought the book.